 A lot of marketing books assume that advertisers are already marketing their products and services, and advise changes in strategy and re-allocation of resources. Very few are written for businesses so small or so new that they have no marketing plans to modify.
Clay Campbell has gathered in one collection some of his best on-line columns into a a book for just such small companies – Get BIG Results From Your Small Ad Budget.
Clay is a good-natured, plain-spoken country boy from Western Kentucky. He doesn't come off as the typical successful business person, let alone an accomplished marketing consultant. He's both. And he's very good at what he does.
I've mentioned that each of the chapters of Get BIG Results From Your Small Ad Budget started as an article. This is a collection of Clay's well-thought-out advice – specific real issues for real businesses.
Some of his topics include:
- If you're just starting out and you have no money.
- A way to market if you have no money.
- Five words to avoid in your ads.
- Do you have a guarantee?
- Things I learned from my visit to Sewell Cadillac in Dallas.
Get BIG Results From Your Small Ad Budget draws from Clay's experiences as the owner of several successful small businesses, as well as his expertise in website development and search engine optimization.
You'll learn how to create positive word-of-mouth, and how to buy it.
You'll learn how to raise awareness and ranking of your web site.
And, you'll learn how to build a huge database of e-mail customers with a simple e-mail newsletter.
All in all, Clay offers over 100 ideas you can put to work immediately to grow your customer base and improve cash flow.
Get BIG Results From Your Small Ad Budget is an audiobook. Pop it in the CD player and make your drive time productive. Want to verify something specific? Wizard Academy Press includes a written copy of the complete text in booklet format.
How good is Clay's advice?
He's my friend, and a generous man. I have no doubt he would have sent me a complementary copy if I'd asked for it. I paid full retail for mine. Its that good.
At only $12.95, can you afford not to own a copy?
 Read About Chuck McKay
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