When was the last time you daydreamed? Did you really enjoy it or did you feel just a little bit guilty. Remember the story of Einstein always being in trouble for this at school?

 There are two types of dreamers:

1. Those whose dreams stay in their head. - Society likes these people, easy to deal with. The words “someday” or “maybe” are the easiest way to spot them.

Then you have the dangerous types:

2. Dreamers who want to bring their dreams into reality. Labelled as troublemakers at first, until they become successful when they are dubbed as genius.

King had at least two big ideas in his life both met with disbelief from everyone he met, I am sure King thought that the English language had been reduced to ‘it’s impossible.’

King had been a prosperous travelling salesperson when he wrote the book “The Human Drift” where he proposed a sweeping plan to reorganise the entire world as a gigantic corporation owned and run by the people. Ushering in an earthly paradise, King had thought he might be remembered as one of history’s social and economic reformers, instead it was his next idea the world would remember him for.

Luckily for King he knew William the chemist or his next idea would have remained just an idea.

William Nickerson was not your ordinary chemist; he would often let his imagination run away with him. What really made him stand out, were the idea’s his imagination came back with,  William once developed a light bulb manufacturing process, which worked, that even Thomas Edison the man himself said was impossible.

King wanted to sharpen thin pieces of metal to make razors, William went OK, and in 1901 formed the American Safety Razor Company. In 1902, King C Gillette changed the companies name to The Gillette Safety Razor Company and in 1903, the first razor went into production selling a staggering 50 razors, but by 1904 a staggering 12 million blades had been sold. Today, the annual production of Gillette razor blades is enough to go round the world 12.5 times.

Gillette has built its Brand value on new technology and innovation Gillette has patented almost all the major innovations relating to shaving.
1960s & 70s Gillette engineers were the first to patent a special polymer coating on the blade edge, also the continuous band razor which meant that the customer no longer had to touch the blade.
• the twin blade,
• notour razor,
•  bubrastripin
• worlds first razor with spring mounted blades,
• sensor excel - five flexible microfins preceding the blade, causing the skin to be stretched gently for a really close smooth shave

How to do you know a fellow dreamer, (the dangerous type) tells them your wild idea and if they say, “OK let’s do it” you are on to a winner.

I am off to stare out of a window and let my mind roam to the land of the impossible, are you ready to join me?

Read About John Cassidy-Rice