 Had my weekly meeting with the marketing director for one of my clients late last week. She's due to have her second child on January 29th.
What might have been our last meeting for a few months (if she delivers early) went calmly, serenely, smoothly. Why? We're prepared.
We went through our spreadsheet and realized we were set through May of this year. Set.
Can you say the same about your marketing plan, or do you leave things to chance, luck, and happenstance?
I mean it. It's one thing to sorta, kinda, maybe-so have a plan in your head for the next few weeks, but
your strategic marketing plan should be in place and planned for as long as you plan to be in business, and
your tacital plan should be in the works for at least the next ninety days.
Sure,
emergencies may arise, but if you've planned ahead, they'll be much easier to deliver upon.
As a writer first, I tend to dislike spreadsheets, but I recognize that, once in place, they free me up to focus on the fun stuff.
Do you have a plan? In place? In the midst of execution?
This same client just saw a 10.2% increase in top-line revenue in 2006 in a very competitive market. That's particularly important to me as Wizard of Ads Partners only make more money if our clients make more money.
Don't think for a second that growth's an accident.
 Read About Tim Miles
|
